Anchor + Claw exists because too many organisations get stuck between a good instinct and a workable decision.

For over a decade, I’ve helped leadership teams in global organisations and start-ups work through messy, cross-cutting challenges, while also leading business units and global capabilities across media and education.

That experience taught me that the hardest problems are rarely just strategic. They usually sit somewhere between proposition, operating reality, and the conversations people aren’t having clearly enough.

Anchor + Claw was built to help with exactly that. It brings clear thinking, practical judgement, and commercial realism to moments where the stakes are real and the trade-offs aren’t obvious.

I work with a trusted network of specialists when deeper expertise is needed, but the core of the work stays the same: helping organisations make clearer decisions and build the conditions to follow through.